From Brainwave to Business
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From Brainwave to Business by Celia Gates
Shortlisted for the CMI Management Book of the Year, Innovation and Entrepreneurship Category Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales. This book offersadvice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc. Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line. “If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.” Doug Richard, Dragon Investor, Founder of School for Start-ups “Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.” Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph)
Celia Gates was the European female designer of the year in 2007, and is an ambassador for Enterprise UK. In 2007 the European community recognised my contribution to innovation and in the same year the Malaysian Innovation & Design Society awarded me the MINDS Award for my contribution to renewable energy. She built her Doctor Cook business around an ingenious idea for ergonomic cooking pans.
| SKU | Unavailable |
| ISBN 13 | 9780273744054 |
| ISBN 10 | 0273744054 |
| Title | From Brainwave to Business |
| Author | Celia Gates |
| Series | Financial Times Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2010-10-29 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |