From Worst to First by Gordon Bethune
"In this. often hilarious new book, Bethune tells how he approached his turnaround challenges. "-Fortune ". in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward. "-BusinessWeek.
In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers-USA Today
"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week
"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week
Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines.
Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.
Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.
| SKU | Unavailable |
| ISBN 13 | 9780471356523 |
| ISBN 10 | 0471356522 |
| Title | From Worst to First |
| Author | Gordon Bethune |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1999-09-15 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |