Frontiers of Electronic Commerce by Ravi Kalakota

Frontiers of Electronic Commerce by Ravi Kalakota

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Summary

This work is aimed at the business person who wants to understand the revolution taking place in electronic commerce. It emphasizes the business applications/mercantile strategies and challenges/opportunities of conducting business on the information superhighway.

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Frontiers of Electronic Commerce by Ravi Kalakota

There is a revolution taking place in electronic commerce! Global networking and other broadband technologies are being used as competitive weapons in today's businesses. There is an increasing demand for efficient collection, dissemination and processing of information due to various economic and market forces. Frontiers of Electronic Commerce is the complete introduction to many facets of electronic commerce, and makes use of today's technology to solve business communications and computer-intensive business problems. 0201845202B04062001

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.



0201845202AB04022003
SKU Unavailable
ISBN 13 9780201845204
ISBN 10 0201845202
Title Frontiers of Electronic Commerce
Author Ravi Kalakota
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1996-03-11
Number of pages 864
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.