FT Marketing Casebook by Sheila Wright
A comprehensive range of interesting and exciting case material ready to use in isolation or in conjunction with the major new text Principles of Marketing by Brassington & Pettitt. Each of the 25 chapters contains 3-4 cases from the Financial Times Newspaper relating to a specifictopic. The chapters are supported by a brief commentary to explain theory in that section. The author had free access to the entire back issues catalogue of the Financial Times therefore the cases are of a consistently excellent standard. The structure of the case book matches exactly that of Principles of Marketing.| SKU | Unavailable |
| ISBN 13 | 9780273620587 |
| ISBN 10 | 0273620584 |
| Title | FT Marketing Casebook |
| Author | Sheila Wright |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 1997-05-23 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |