The Fund Manager's Marketing Manifesto by Dennis Ford

The Fund Manager's Marketing Manifesto by Dennis Ford

The primary challenge for fund managers in the alternative investment industry today is how to adroitly raise capital. First, managers need to find investors who are seeking their type of strategy and performance metrics. Then they must navigate a due diligence cycle that can take 9 to 12 months to complete. To be successful, fund managers must realign their marketing efforts and adjust to investors' new evaluation processes.The Fund Manager's Marketing Manifesto shows managers how to plan and execute effective fundraising campaigns in today's alternative investment marketplace. Passive marketing no longer brings in the allocations-outbound marketing is a must, but it takes more time and effort.This book discusses every step of the marketing process, from developing effective marketing materials and researching potential investors, to mounting effective e-mail and phone canvassing campaigns. Central to the discussion is how to build a solid list of investor prospects, and make the most of it. You'll also learn how to avoid two of the major pitfalls that impede success-bad data and inadequate follow-up.Fundraising is not a one-time event. It must be an ongoing part of your firm's business strategy. The Fund Manager's Marketing Manifesto reveals the marketing expertise required to raise capital and build your investor stable.

Dennis Ford is the Founder and President of Quantum Leap Productions, an innovative and wildly creative corporate messaging company. With over 25 years' experience crafting unique corporate messages for live meetings, compelling training in sales and management, creating entertaining and wildly effective videos, and producing myriad original Team Building experiences for over 500,000 corporate employees and Senior Management, he realized there was a common denominator that every leader in every company talked about but, literally, not one addressed effectively. So, after digging into the guts of many Fortune 100 and 500 companies, it became his quest to actually solve a problem that every company faces...how to conceive, create, implement, and nurture a truly positive, effective, and joyful corporate culture. And even more, how to create a truly profitable culture, one that contributes greatly to both productivity and bottom line revenues...at no cost to the company. In his first career, Dennis spent nearly 14 years with CB Commercial (now CB Richard Ellis), the largest commercial real estate brokerage in the world. After seven years in sales, he became manager of the Phoenix, AZ office, leading it to #1 status among all CB Commercial offices nationwide five out of seven years. He was named Senior Vice President and was the #1 rated sales and negotiating trainer, company wide. Dennis is also accomplished at flying trapeze and trains with a professional team, Ifly Trapeze, based in Long Island, as both catcher and flier.

SKU	Unavailable
ISBN 13	9780982927205
ISBN 10	0982927207
Title	The Fund Manager's Marketing Manifesto
Author	Dennis Ford
Condition	Unavailable
Binding Type	Paperback
Publisher	Brighton House Associates
Year published	2011-01-03
Number of pages	228
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.