The Fundamentals and Practice of Marketing
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The Fundamentals and Practice of Marketing by John Wilmshurst
Written for the Fundamentals of Marketing and Practice of Marketing papers of the CIM Certificate Examination, this book sets out the basic principles of marketing and their application to modern business practice.| SKU | Unavailable |
| ISBN 13 | 9780750609975 |
| ISBN 10 | 0750609974 |
| Title | The Fundamentals and Practice of Marketing |
| Author | John Wilmshurst |
| Series | Marketing Series: Student |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1995-03-22 |
| Number of pages | 324 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |