The Fundamentals of Event Design by Vladimir Antchak

The Fundamentals of Event Design by Vladimir Antchak

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli, and co-creative participation.

"Confused about event design? How is it different from management? Where does design fit in the planning process? Are event designers artists or engineers? This book provides a comprehensive, state-of-the-art perspective on experience design applied to eventsThe authors and contributors provide the concepts and tools to make the reader an effective, creative designer. Tools include storytelling, concepting, how to utilize all five senses, interactive technologies, project and team management, pitching and winning ideas, and creative marketing. Exercises built around real cases will stimulate creativity. The overall theme is about becoming a 'design thinker'. Through constant observation, collaboration, visualisation of ideas, rapid concept prototyping and testing, design thinkers will distinguish themselves and their events."
Donald Getz, Ph.D., Professor Emeritus at the University of Calgary, Canada

"The addition of this text for the teaching of events management will be invaluable. The emphasis on the successful event design process in its own right will offer students a comprehensive background to topics such as design thinking and Imagineering, storytelling, technology and event design, and event experiences. Not only does this volume offer this theoretical background, it also gives students the tools and techniques to operationalise these as part of their programmes and when they enter the work place and must deliver pitches, manage projects, and integrate good design into sustainable event management. A much-needed textbook for all event management students."
Louise Platt, Senior Lecturer in Festival and Event Management, Manchester Metropolitan University, UK

Vladimir Antchak is Senior Lecturer in Applied Management at the University of Derby, UK. His research interests focus on event portfolio design and management, place experience, destination branding and strategic storytelling. He has over ten years of experience in events management, including organisation of business forums and conferences, cultural exhibitions, international business visits and presentations. The geography of his completed projects includes Austria, Germany, Italy, the Netherlands and Russia.

Olivia Ramsbottom is Senior Lecturer in Business and Management at the University of Derby, UK. She has significant project and event management experience in various organisations, from a membership body to a university. She is also an experienced trainer and consultant, offering workable solutions to make business improvements, as well as recommending and carrying out appropriate staff training and development activities. Her areas of expertise are in strategic, project and people management, and her research focuses on the transferability of management skills from general concepts to specific application.

SKU	Unavailable
ISBN 13	9780815350927
ISBN 10	0815350929
Title	The Fundamentals of Event Design
Author	Vladimir Antchak
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Inc
Year published	2019-12-18
Number of pages	212
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.