The Fundamentals of Fashion Design

The Fundamentals of Fashion Design by Richard Sorger

The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion
design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.

This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.

Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.

FEATURED INTERVIEWS
Mårten Andreasson, & Other Stories
Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni
Barry Grainger, Timberland
Louise Gray
Peter Jensen
Gahee Lim
Winni Lok
Michele Manz, Current/Elliott
Chantal Williams, Old Navy

A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights-- Rachel Studd, Senior Lecturer in Design * University of Manchester, UK *
This is an excellent book that has key images supporting the description and approaches to demystify the fashion design process. -- Alison Gault, Lecturer in Fashion and Knit Design * University of Ulster, UK *
A very informative book that has a straightforward approach and is easy to follow. The sequence is on point as to how one should be introduced to the design process and the images are fabulous. -- Kelly De Melo, Fashion Industry Professional and Entrepreneur and Fashion Design Professor
This book is an exciting overview of the fashion industry with engaging materials, discussions, interviews and activities that realistically depict roles in the fashion industry in a manner understandable to novice readers. -- Eulanda Sanders, Apparel, Merchandising and Design Professor * Iowa State University, US *
Excellent resource to introduce students to Fashion Design. Well received by students. * Cheryl Smith, Curriculum Leader and Lecturer in Art and Design, Newcastle-Under-Lyme College, UK *

Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.

Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty’s and Selfridges.

SKU	Unavailable
ISBN 13	9781474270007
ISBN 10	147427000X
Title	The Fundamentals of Fashion Design
Author	Richard Sorger
Series	Fundamentals
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2017-08-10
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.