Fundamentals of Marketing by Marilyn Stone
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.
Marilyn A. Stone is a Senior Lecturer and Director of the International Management degree at Heriot-Watt University, Edinburgh. John Desmond is Reader in Management at St Andrews University, Scotland.
| SKU | Unavailable |
| ISBN 13 | 9780415370974 |
| ISBN 10 | 0415370973 |
| Title | Fundamentals of Marketing |
| Author | Marilyn Stone |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2006-12-21 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |