Fundamentals of Marketing by Paul Baines
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
The book is very well written with comprehensive topics and essential knowledge incorporated with critical thinking in marketing* Jialin Hardwick, Lincoln Business School *
The inclusion of chapter summary, review questions, worksheet summary, discussion questions, and link to online resources at the end of each chapter is great. The more the better. I think this not only helps students prepare for assessments but also makes them feel less panicky because there are plenty of ways in which they can test their knowledge. * Dr Erik Jacobi, Essex Business School *
The inclusion of chapter summary, review questions, worksheet summary, discussion questions, and link to online resources at the end of each chapter is great. The more the better. I think this not only helps students prepare for assessments but also makes them feel less panicky because there are plenty of ways in which they can test their knowledge. * Dr Erik Jacobi, Essex Business School *
Paul Baines, Professor of Political Marketing, Cranfield School of Management, Chris Fill, Director of Fillassociates, Visiting Professor at Poitiers Business School, formerly Principal Lecturer at the University of Portsmouth, and Senior Examiner at the Chartered Institute of Marketing, , Sara Rosengren, Associate Professor of Marketing, Stockholm School of Economics, Paolo Antonetti, Lecturer in Marketing at Queen Mary, University of London
| SKU | Unavailable |
| ISBN 13 | 9780198748571 |
| ISBN 10 | 0198748574 |
| Title | Fundamentals of Marketing |
| Author | Paul Baines |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2017-04-27 |
| Number of pages | 408 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |