Fundamentals of Media Effects
Fundamentals of Media Effects
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Summary
Presents a text for undergraduate students in the media effects course. This book provides historical evidence for media effects and for societal concern about media effects. It includes the concepts and theories that serve as the basis for different types of media effects research, and delves into the specific areas of inquiry.
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Fundamentals of Media Effects by Jennings Bryant
"Fundamentals of Media Effects" is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.| SKU | Unavailable |
| ISBN 13 | 9780072435764 |
| ISBN 10 | 0072435763 |
| Title | Fundamentals of Media Effects |
| Author | Jennings Bryant |
| Series | Mcgraw-Hill Series In Mass Communication |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-09-13 |
| Number of pages | 402 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |