Fundamentals of Strategy with Student Access Card
Fundamentals of Strategy with Student Access Card
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Summary
This Valuepack consists of Fundamentals of Strategy, 1/e by Johnson/Scholes/Whittington (ISBN: 9780273713104); Fundamentals of Strategy Student Access Card, 1/e
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Fundamentals of Strategy with Student Access Card by Gerry Johnson
Fundamentals of Strategy is a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
| SKU | Unavailable |
| ISBN 13 | 9781408221198 |
| ISBN 10 | 1408221195 |
| Title | Fundamentals of Strategy with Student Access Card |
| Author | Gerry Johnson |
| Condition | Unavailable |
| Publisher | Pearson Education Limited |
| Year published | 2008-12-15 |
| Number of pages | 313 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |