The Future of Football by Jon Garland

The Future of Football by Jon Garland

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Summary

Covering a range of issues which players, fans and administrators will have to confront, this study looks at the impact of global marketing industries, shareholding and the financial powers of mass media.

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The Future of Football by Jon Garland

World football has undergone unprecedented change over the past decade. On the field, the richest European clubs have retained their pre-eminence, but with multinational playing squads backed up by global marketing industries. Club ownership rests increasingly with impersonal shareholders, rather than local business figures. Domestic and international football competitions are being transformed by the financial power of the mass media. The world's top players are paid far more than their peers from previous eras. This volume covers a wide range of topical issues which football players, fans and administrators will have to confront in the years to come.
Edited by Garland, Jon; Malcolm, Dominic; Rowe, Mike
SKU Unavailable
ISBN 13 9780714681177
ISBN 10 0714681172
Title The Future of Football
Author Jon Garland
Series Sport In The Global Society
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2000-04-29
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.