The Future of Music by David Kusek
(Berklee Press). For the next generation of players and downloaders, a provocative scenario from a music industry think tank. From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music-making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music flow like water, benefiting the people who love music and make music.
As humanity rushes headlong into a world first served and soon dominated by technology, futurism has become a burning issue for everyone, not just visionaries and geeks. Gerd Leonhard blends humanism with futurism to create manifestos and creative non-fiction that dramatically widens the franchise and audience for near-future exploration. His book - Technology vs Humanity - is a breakthrough work of provocation that alerts the world to the imminent ethical and moral choices we will all have to confront much sooner than expected. A musician and creative by background, Leonhard has spent fifteen years living in the future, applying his insights and practical wisdoms to present-day dilemmas from the erosion of work life to the epidemic of digital obesity that threatens to destroy a generation. Founder of The Futures Agency, Gerd Leonhard travels the world delivering customized advice to enterprise and public organizations of all kinds - helping them to both understand their future choices and discover their 'true future'. Gerd's books and essays are supported by an increasing array of multi-media features, including films and webisodes from his own boutique film studios. Together with the Futures Agency advisory and speaking tours, these media properties constitute a unique quarry of ground-breaking insights for individuals and organizations in transformation. Gerd's other books include The Future of Content, Friction is Fiction and the bestselling The Future of Music. He also contributes a key chapter to The Future of Business, edited by Rohit Talwar. A member of the Royal Society for the Arts (London) as well as the World Future Society, his client list includes Consumers International, YouTube, Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB / TribalDDB, Ogilvy, Omnicom, the European Commission along with many other notable organizations.
| SKU | Unavailable |
| ISBN 13 | 9780876390597 |
| ISBN 10 | 0876390599 |
| Title | The Future of Music |
| Author | David Kusek |
| Condition | Unavailable |
| Binding Type | Book |
| Publisher | Berklee Press Publications |
| Year published | 2005-03-01 |
| Number of pages | 193 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |