Gaining Momentum: Managing The Diffusion Of Innovations
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Gaining Momentum: Managing The Diffusion Of Innovations by Joe Tidd
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.| SKU | Unavailable |
| ISBN 13 | 9781848163546 |
| ISBN 10 | 1848163541 |
| Title | Gaining Momentum: Managing The Diffusion Of Innovations |
| Author | Joe Tidd |
| Series | Series On Technology Management |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Imperial College Press |
| Year published | 2010-08-04 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |