Game-Changing Strategies by Constantinos C Markides

Game-Changing Strategies by Constantinos C Markides

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

The Author

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

SKU	Unavailable
ISBN 13	9780470276877
ISBN 10	0470276878
Title	Game-Changing Strategies
Author	Constantinos C Markides
Series	Jossey-Bass Leadership Series
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2008-06-06
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.