Game Frame by Aaron Dignan
Explains how to use the tools of games to be more competitive every day, using fresh and forward-thinking immersion scenarios.
“Thoughtful insight for individual gamers and their managers” —Booklist
“Essential reading for anybody tasked with reaching or inspiring today's 'continuous partial attention' generation."
—Ricky Van Veen, co-founder, CollegeHumor
“Leave it to Aaron Dignan to make the unique and compelling case for how digital gaming strategies can be applied to corporate performance. Aaron is at his best when he simplifies complexity and makes it actionable, which is what he’s done in Game Frame, making the strategies of gaming immensely approachable—if not mandatory—to growing a business. Game Frame is a must-read for marketers and enthusiasts of behavioral science.”
—Beth Comstock, CMO, GE
"Aaron is always insightful, challenging and fun. This book distills all these qualities perfectly. It's Aaron in a bottle. I loved it."
—MT Carney, President of Marketing, Walt Disney Studios
"It seems like everybody's talking about applying game mechanics to the real world. But most of those applications are trivial, doing justice to neither game nor world. In Game Frame, Aaron Dignan goes beyond pointsification, offering a new design theory for using games in places you'd least expect."
—Ian Bogost, Ph.D., author of Persuasive Games and co-author of Newsgames
“Up Up, Down Down, Left, Right, Left, Right, B, A, Read, Win.”
—Josh Spear, publisher, JoshSpear.com
“As videogames expand beyond the bedrooms of 14 year old boys to become a legitimized form of mass-market entertainment, this book brilliantly explores what to expect, and why this is a good thing, for everybody. A great insight into the future of engagement.”
—Brad Jakeman, EVP/CMO, Activision Publishing
“Aaron has done a great job of showing how game mechanics can help us win in other areas, especially negotiation and deal making.”
—Rob Segal, CEO, Virgin Gaming
"Game Frame is an excellent crash course on how to add game mechanics to improve nearly any experience."
—Jesse Schell, author of The Art of Game Design
“Essential reading for anybody tasked with reaching or inspiring today's 'continuous partial attention' generation."
—Ricky Van Veen, co-founder, CollegeHumor
“Leave it to Aaron Dignan to make the unique and compelling case for how digital gaming strategies can be applied to corporate performance. Aaron is at his best when he simplifies complexity and makes it actionable, which is what he’s done in Game Frame, making the strategies of gaming immensely approachable—if not mandatory—to growing a business. Game Frame is a must-read for marketers and enthusiasts of behavioral science.”
—Beth Comstock, CMO, GE
"Aaron is always insightful, challenging and fun. This book distills all these qualities perfectly. It's Aaron in a bottle. I loved it."
—MT Carney, President of Marketing, Walt Disney Studios
"It seems like everybody's talking about applying game mechanics to the real world. But most of those applications are trivial, doing justice to neither game nor world. In Game Frame, Aaron Dignan goes beyond pointsification, offering a new design theory for using games in places you'd least expect."
—Ian Bogost, Ph.D., author of Persuasive Games and co-author of Newsgames
“Up Up, Down Down, Left, Right, Left, Right, B, A, Read, Win.”
—Josh Spear, publisher, JoshSpear.com
“As videogames expand beyond the bedrooms of 14 year old boys to become a legitimized form of mass-market entertainment, this book brilliantly explores what to expect, and why this is a good thing, for everybody. A great insight into the future of engagement.”
—Brad Jakeman, EVP/CMO, Activision Publishing
“Aaron has done a great job of showing how game mechanics can help us win in other areas, especially negotiation and deal making.”
—Rob Segal, CEO, Virgin Gaming
"Game Frame is an excellent crash course on how to add game mechanics to improve nearly any experience."
—Jesse Schell, author of The Art of Game Design
Aaron Dignan is the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Charles Schwab, Kaplan, Microsoft, Lloyds Bank, Citibank, Edelman, Airbnb, Cooper Hewitt Smithsonian Design Museum, and charity: water change the way they work. He is a cofounder of responsive.org, an investor in purpose-driven startups, and a friend to misfit toys. He lives in Colorado with his wife and son.
| SKU | Unavailable |
| ISBN 13 | 9781451611052 |
| ISBN 10 | 1451611056 |
| Title | Game Frame |
| Author | Aaron Dignan |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster |
| Year published | 2011-05-12 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |