Gamechangers by Peter Fisk
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world.“Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the marketsBy taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself” (Talk Business, February 2015)
“This book is called Gamechangers for a reason: it's utterly inspirational and is guaranteed to change the way you view your business and brand.” (B2B Marketing, March 2015)
“a wealth of knowledge, insight and evidence to learn from” (The Marketing Society, April 2015)
“Produced in wide format and attractively illustrated, Fisk’s book is a richly researched work on this interesting subject, well thought out and highly engaging.” (The Irish Times, May 2015)
Peter Fisk is a business and innovation, brand and marketing expert. He is a bestselling author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He has been described by Business Strategy Review as "one of the best new business thinkers."
Peter founded and leads GeniusWorks, the brand and business innovation company, working with business leaders to see things differently, to imagine, develop and implement more inspired strategies for brands, innovation and marketing. He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express and Coca Cola, GSK and Marks & Spencer, Microsoft and O2, Philosophy and Red Bull, Shell and Virgin, Vodafone and Volkswagen.
He has worked with over 150 companies, in more than 30 countries.He was previously the transforming CEO of the world's largest marketing organisation, the Chartered Institute of Marketing.
| SKU | Unavailable |
| ISBN 13 | 9781118956977 |
| ISBN 10 | 1118956974 |
| Title | Gamechangers |
| Author | Peter Fisk |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-12-05 |
| Number of pages | 314 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |