Garlic Capital of the World by Pauline Adema
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.
Pauline Adema is staff folklorist for the Dutchess County Arts Council in Poughkeepsie, New York. She teaches at the Culinary Institute of America (Hyde Park, New York) and is a culinary anthropologist-consultant.
| SKU | Unavailable |
| ISBN 13 | 9781604731217 |
| ISBN 10 | 1604731214 |
| Title | Garlic Capital of the World |
| Author | Pauline Adema |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | University Press of Mississippi |
| Year published | 2009-01-30 |
| Number of pages | 212 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |