A General Theory of Competition by Shelby Dean Hunt

A General Theory of Competition by Shelby Dean Hunt

Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. --Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory - labeled resource-advantage theory - stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.

"This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth" 

-- Robert F. Lusch

SKU	Unavailable
ISBN 13	9780761917298
ISBN 10	0761917292
Title	A General Theory of Competition
Author	Shelby Dean Hunt
Series	Marketing For A New Century
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2000-01-28
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.