Get Different by Mike Michalowicz
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Mike Michalowicz has built and sold two multimillion-dollar businesses, and his third, Obsidian Launch, is a consulting organization that helps firms reach their full potential. He is the author of The Toilet Paper Entrepreneur and a Wall Street Journal small business columnist. Visit www.PumpkinPlan.com for more information.
| SKU | Unavailable |
| ISBN 13 | 9780593330630 |
| ISBN 10 | 0593330633 |
| Title | Get Different |
| Author | Mike Michalowicz |
| Series | Entrepreneurship Simplified Ser |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2021-09-21 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |