Get to the Point! by Joel Schwartzberg
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
Joel Schwartzberg is a leadership communications coach whose clients include American Express, Blue Apron, the Brennan Center for Justice, Comedy Central, the American Jewish Committee, and North Point Ministries. He is senior director of strategic and executive communications for the New York City American Society for the Prevention of Cruelty to Animals. Schwartzberg's articles on effective communication have appeared in Fast Company, Harvard Business Review, and Toastmaster magazine, and he's been the featured guest on business and communication podcasts.
| SKU | Unavailable |
| ISBN 13 | 9780369381491 |
| ISBN 10 | 0369381491 |
| Title | Get to the Point! |
| Author | Joel Schwartzberg |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | ReadHowYouWant |
| Year published | 2017-10-16 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |