Glencoe Marketing Essentials
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Glencoe Marketing Essentials by Lois Schneider Farese
Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.
Gibson, Pattie: - For more than 30 years, Dr. Pattie Gibson has taught a variety of highly successful courses in computer applications and business systems to high school, community college, and university students in Arizona and overseas in West Berlin and Stuttgart, Germany. Dr. Gibson is currently an assistant professor in educational leadership at Northern Arizona University. She has written and co-authored several textbooks addressing office management and office skills as well as customer service. Dr. Gibson received her undergraduate and master's degrees from Arizona State University and her doctorate from Northern Arizona University.
| SKU | Unavailable |
| ISBN 13 | 9780078612572 |
| ISBN 10 | 0078612578 |
| Title | Glencoe Marketing Essentials |
| Author | Lois Schneider Farese |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill/Glencoe |
| Year published | 2005-04-19 |
| Number of pages | 853 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |