The Glitter Plan by Pamela Skaist-Levy

The Glitter Plan by Pamela Skaist-Levy

Part memoir, part business manual, and 100 percent juicy - the inside story of juicy couture, one of the most iconic brands of our time.
Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. But when Pamela Skaist-Levy and Gela Nash-Taylor first set up shop in Gela's one-bedroom Hollywood apartment, neither anticipated that they would turn $200 into a global fashion empire. They didn't go to Harvard Business School - or any business school - and rather than develop a complex business model, they created a unique, bold, and unconventional plan for success- the Glitter Plan. Following their gut instincts to develop clothing they knew women would want to wear, they did everything from driving delivery trucks and sewing their clothes themselves to using guerrilla marketing tactics to get into the right stores. The end result of their hands-on labor was Juicy Couture, which they sold for $250 million to Liz Claiborne in 2003, so that they could begin their next entrepreneurial endeavour, a clothing line called Pam & Gela.
In The Glitter Plan, they open up about the lessons they learned along their journey in business. Life, and fashion. Sharing advice and anecdotes that are at once funny, irreverent, and glamorous, the duo reveals how readers can transform passion and ideas into tremendous business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise.
Connect onlinewww.pamandgela.com

Booth Moore has been an Olympic-level shopper since she was a schoolgirl in New York City. After graduating from Duke University, she began her career in that city of the sensible suit, Washington, DC, at The Washington Post. Moore joined The Los Angeles Times in 1996, where she logged tens of thousands of miles as the paper's fashion critic, covering the runways in New York, London, Milan, and Paris (and stopping to shop along the way). She left The Times in 2015, is now Senior Fashion Editor at The Hollywood Reporter, and has contributed to The New York Times, Wall Street Journal, Town & Country, and Conde Nast Traveler, among other publications. She lives in Los Angeles with her husband, two cats, and an overflowing closet room that could one day be a pop-up store.

SKU	Unavailable
ISBN 13	9781592409358
ISBN 10	1592409350
Title	The Glitter Plan
Author	Pamela Skaist-Levy
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2015-05-19
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.