Global Business by Michael R Czinkota

Global Business by Michael R Czinkota

This abridged version of "International Business" offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research.

Dr Svetla Marinova joined Birmingham Business School in 2001. (University of Birmingham) She has previously held academic positions at Copenhagen Business School, The University of Groningen and the University of Gloucestershire teaching marketing and international business subjects. Her research interests are in International Marketing and international Business.

Marin Marinov is Professor of International Business and Management at the University of Gloucestershire.

Michael Czinkota is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business Strategy and has consulted with companies such as AT&T, IBM, General Electrics and Nestle. Professor Czinkota has been listed as one of the three most productive contributors to International Business Research in the Journal of International Business Studies.

Ilkka Ronkainen is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business and has spoken on global business at IBM and at the Helsinki School of Economics, Finland.

Michael Moffett is an Associate Professor of Finance at Thunderbird, The Garvin School of International Management.

SKU	Unavailable
ISBN 13	9780030006593
ISBN 10	0030006597
Title	Global Business
Author	Michael R Czinkota
Series	The Harcourt College Publishers Series In Management
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning, Inc
Year published	2000-08-07
Number of pages	500
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.