Global Business Etiquette by Jeanette S Martin

Global Business Etiquette by Jeanette S Martin

The breakneck speed at which business is going global requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication. According to business travel industry forecasts, international travel is expected to increase in 2006 and beyond, reflecting the confluence of trends that are driving businesses of all sizes to penetrate new markets, enter into strategic alliances, improve productivity, and tap into talent and expertise around the world, wherever these resources may be found.

"Martin and Chaney have written prolifically on interpersonal communication and have trained professionals on business communication, ethics, and cross-cultural etiquetteIn this new book, which extends the literature on cross-cultural competence and communication, they contend that meaning is culturally constructed and advise travelers to learn about a host culture before departing for a destination. Their practical volume provides key information about culture, etiquette, and customs around the world, comparing topics across ten major countries that trade with the US. Nine chapters guide the reader on a range of subjects, including preparation for travel, cultural attitudes and behavior, gestures and nonverbal communications, dining and tipping, oral and written communication, and development and maintenance of cross-cultural relationships. The book also discusses less common topics such as taboos, casual business attire, flowers for gift giving, and religious and civilian holidays. For country-specific information, URLs are provided. Concepts are illustrated with examples from the relevant literature. Summaries at the end of each chapter are categorized by country for comparative ease. The Notes section contains full references. An excellent resource for expatriates and travelers to other countries for business or personal reasons. Highly recommended. All collections." - Choice
"This book is designed as a guide to help business people sent overseas on assignment work effectively understand business etiquette in another part of the world. Martin and Chaney have both written articles and given presentations on intercultural business communication. The book is divided into nine chapters, covering all aspects of the topic, from travel tips to language and business cards, socializing, nonverbal communicators, dress and appearance, cultural attitudes, dining and tipping customs, conversational norms and manners, and oral and written communication. Each chapter is subdivided by more specific headings, making the narrative easy to browse, and concludes with country-specific summaries for Canada, China, England, France, Germany, Japan, Mexico, the Netherlands, South Korea, and Taiwan, with some additional contact information provided (e.g., embassy phone numbers, official tourist board web sites). The narratives include case studies to illustrate specific issues that might arise. An extensive bibliography is included. Recommended for academic business collections as well as anyone anticipating a business trip abroad." - Library Journal
"Going global - as opposed to going postal - requires business executives, managers, and employees at the barricades who are equipped to deal with the complications and misunderstandings that can arise when languages, customs and social perceptions clash. Global Business Etiquette is intended as a resource for behavior, dress, cross-cultural communication, appropriate gift-giving, overcoming stereotypes, interpreting signals and symbols and a thousand other elements where you could screw up and ruin the deal!" - The Commercial Appeal (Memphis, TN)
"Martin and Chaney explain the national customs of America's major trading partners that can affect individual business relationships. Separate chapters discuss greetings, gift giving, gestures, dress and appearance, cultural attitudes, dining and tipping customs, conversational manners, and oral and written communication. The writing style is casual and intended for the business traveler." - Reference & Research Book News
"If you're involved in international business, you already know etiquette varies from country to country: the speed of expanding international sales is requiring a new type of executive and manager be able to understand cross-cultural communication to avoid misunderstandings. Global Business Eitquette: A Guide To International Communication And Customs is the place to start. It uses years of research and training in the field to cover both verbal and nonverbal gestures, dress, customs and more, adding examples and tips in their guide to interpreting around the world From dress to conversational customs, Global Business Etiquette covers all the common pitfalls and customs." - California Bookwatch
"Written for people traveling on business or pleasure, students, government and military personnel, Global Business Etiquette offers a resource for understanding the dynamics of cross-cultural communication and etiquette. The book is designed to help business travelers successfully navigate the subtle interactions that can set the stage for profitable long-term relationships. Some of the topics covered include non-verbal gestures, proper dress, and gift-giving customs. There are many anecdotes that make it an easy read." - Reinforced Plastics/Reinforced Plastics Weekly
"Global Business Etiquette is a practical guide for all those who travel to other parts of the world for overseas work or who attend conferences or other business-related trips abroad. . . . This is a very helpful guide for travelers and should be purchased by both public and academic libraries." - ARBA

Jeanette S. Martin is Professor at the University of Mississippi, School of Business. She has served as associate editor of the Journal of Business Communication, and is the recipient of several national awards, and the author of dozens of articles, book chapters, and conference presentations on intercultural business communication, education, emotional and cultural intelligence, and management information systems. She is coauthor, with Lillian H. Chaney, of the textbook Intercultural Business Communication.

Lillian H. Chaney is Professor of Management Emeritus at the University of Memphis. She is the author of over 100 articles and presentations, with a specialty in intercultural business communication, and has received many teaching and research awards in the field. She has conducted training programs on communication, international and U.S. corporate etiquette and business ethics for international corporations, educational institutions, and government agencies. She is coauthor, with William Bonner, of Communicating Effectively in an Information Age, and with Jeanette S. Martin of the textbook Intercultural Business Communication.

SKU	Unavailable
ISBN 13	9780313351518
ISBN 10	0313351511
Title	Global Business Etiquette
Author	Jeanette S Martin
Condition	Unavailable
Binding Type	Paperback
Publisher	Bloomsbury Publishing Plc
Year published	2008-03-01
Number of pages	188
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable