Global Consumer Behavior by Chantal Ammi
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
Chantal Ammi is a Professor at the National Institute of Telecommunications, Evry, France, head of MINT laboratory.
| SKU | Unavailable |
| ISBN 13 | 9781905209637 |
| ISBN 10 | 1905209630 |
| Title | Global Consumer Behavior |
| Author | Chantal Ammi |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Wiley-ISTE |
| Year published | 2007-03-08 |
| Number of pages | 298 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |