Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.

Pam Didner (Portland, OR) is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute and other publications.

SKU	Unavailable
ISBN 13	9780071840972
ISBN 10	0071840974
Title	Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
Author	Pam Didner
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2014-10-16
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.