Global Content Strategy by Val Swisher

Global Content Strategy by Val Swisher

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.

Because of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content.

Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

About the Author

Val Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Facebook, and Rockwell Automation, solve complex content problems by analyzing their content and the way it is created.

Walsh, Ray: - Ray Walsh is an American content consultant based in Prague. A one-time journalist, English language teacher, and later employee communications manager, he has broad experience in content creation for various industries in settings that include global multinationals based in the US and Europe. Ray has worked in Belgium, Germany, and the Czech Republic for a total of more than 15 years.

SKU	Unavailable
ISBN 13	9781937434403
ISBN 10	1937434400
Title	Global Content Strategy
Author	Val Swisher
Condition	Unavailable
Binding Type	Paperback
Publisher	XML Press
Year published	2014-10-13
Number of pages	100
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.