Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010.
| SKU | Unavailable |
| ISBN 13 | 9780273706786 |
| ISBN 10 | 0273706780 |
| Title | Global Marketing |
| Author | Svend Hollensen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Prentice Hall |
| Year published | 2007-04-26 |
| Number of pages | 752 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |