Global Marketing by Svend Hollensen
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include Marketing Management (2nd edition), published in 2010.
| SKU | Unavailable |
| ISBN 13 | 9780273726227 |
| ISBN 10 | 0273726226 |
| Title | Global Marketing |
| Author | Svend Hollensen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Prentice Hall |
| Year published | 2010-07-08 |
| Number of pages | 800 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |