Global Marketing by Warren J Keegan

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Global Marketing by Warren J Keegan

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Global Marketing by Warren J Keegan

The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.

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SKU Unavailable
ISBN 13 9780137042685
ISBN 10 013704268X
Title Global Marketing
Author Warren J Keegan
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2010-03-25
Number of pages 624
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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