Global Marketing: Global Edition by Warren Keegan

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Global Marketing: Global Edition by Warren Keegan

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Global Marketing: Global Edition by Warren Keegan

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

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SKU Unavailable
ISBN 13 9780273766711
ISBN 10 0273766716
Title Global Marketing: Global Edition
Author Warren Keegan
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2012-03-29
Number of pages 600
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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