Global Strategic Management by Philippe Lasserre
"Global Strategic Management" is designed as a core textbook for those students studying strategy or international business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues. The text gives a comprehensive overview of the subject, using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and to guide the student through the book.
PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD. He is the author of various articles on strategy, business in Asia and joint ventures as well as a number of previous texts including Strategies for Asia Pacific with Hellmut Schutte (Palgrave Macmillan, 1999).
| SKU | Unavailable |
| ISBN 13 | 9780333793756 |
| ISBN 10 | 0333793757 |
| Title | Global Strategic Management |
| Author | Philippe Lasserre |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 2002-09-20 |
| Number of pages | 480 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |