Globalization Strategy in the Hotel Industry
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Globalization Strategy in the Hotel Industry by Frank M Go
The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.| SKU | Unavailable |
| ISBN 13 | 9780415103237 |
| ISBN 10 | 0415103231 |
| Title | Globalization Strategy in the Hotel Industry |
| Author | Frank M Go |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1995-05-25 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |