Go by Barbara Cassani
The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade.
Her story is impressive and her dedication to her work outstanding * OBSERVER *
Likely to [be] one of the business reads of the year * Dominic O’Connell, SUNDAY TMES *
This book is a must-read for business managers * Bill Jamieson, SCOTSMAN *
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah * Marianne Macdonald, EVENING STANDARD *
Likely to [be] one of the business reads of the year * Dominic O’Connell, SUNDAY TMES *
This book is a must-read for business managers * Bill Jamieson, SCOTSMAN *
The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah * Marianne Macdonald, EVENING STANDARD *
Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year in 2002 and is head of the 2012 London Olympic bid. Kenny Kemp is the business editor of the Sunday Herald and is Scotland's Business Writer of the Year for 2003.
| SKU | Unavailable |
| ISBN 13 | 9780751535600 |
| ISBN 10 | 0751535605 |
| Title | Go |
| Author | Barbara Cassani |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 2005-12-01 |
| Number of pages | 320 |
| Prizes | Winner of WHSmith - Business Award 2004 (UK) |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |