Going Local by Jeffrey E Cohen
Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.
'Throughout the book, Cohen is exceptionally clear and straightforwardHe consistently provides a clear foundation for his work and relates it to the appropriate prior research, and he makes all of his assumptions and methodological choices transparent to the reader.' Tim Groeling, Public Opinion Quarterly
Jeffrey E. Cohen is Professor of Political Science at Fordham University and Visiting Senior Research Scholar at the Center for the Study of Democratic Politics at the Woodrow Wilson School at Princeton University. He is the author of 11 books and monographs - including The Presidency in an Era of 24-Hour News - and more than 50 journal articles. Professor Cohen's areas of interest focus on American politics, especially the presidency and public policy.
| SKU | Unavailable |
| ISBN 13 | 9780521141437 |
| ISBN 10 | 0521141435 |
| Title | Going Local |
| Author | Jeffrey E Cohen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cambridge University Press |
| Year published | 2009-11-23 |
| Number of pages | 258 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |