Good Luck by Alex Rovira
Teaches a lesson: good luck doesn't just come your way, It's up to you to create the conditions to bring yourself good luck.
“..close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea…” (The Guardian, 26th September 2004)
Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.
Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.
| SKU | Unavailable |
| ISBN 13 | 9780787976071 |
| ISBN 10 | 0787976075 |
| Title | Good Luck |
| Author | Alex Rovira |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2004-10-05 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |