Good Products, Bad Products: Essential Elements to Achieving Superior Quality by James Adams
Suitable for managers, designers, manufacturers, engineers, and marketers, this title looks at the elusive qualities that can make or break a product's success. It helps you to maximize your product's performance - and minimize the cost; appeal to your customer's emotions - with elegance and sophistication; and, more.James L. Adams is professor emeritus at Stanford University, where he chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world and has written the bestselling guide to creativity and innovation, Conceptual Blockbusting.
| SKU | Unavailable |
| ISBN 13 | 9780071782401 |
| ISBN 10 | 0071782400 |
| Title | Good Products, Bad Products: Essential Elements to Achieving Superior Quality |
| Author | James Adams |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Mcgraw-Hill Education |
| Year published | 2012-02-16 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |