Google Analytics 2.0 by Jerri L Ledford
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in "Google Analytics 2.0", such as cross-segment reporting and drilldown content that enhance analysis. It helps you learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. This work also helps you to examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.
Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others. Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world's largest source of daily Linux coverage. She's a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.
| SKU | Unavailable |
| ISBN 13 | 9780470175019 |
| ISBN 10 | 047017501X |
| Title | Google Analytics 2.0 |
| Author | Jerri L Ledford |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2007-09-04 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |