Graphic Design and Production Technology
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Graphic Design and Production Technology by Martin L Greenwald
For courses in Graphic Design in departments of Computer Arts. This practical text fills the gap, created by the use of computers, between the traditional job and discipline boundaries and the understanding and cross-disciplinary skills required for designers and production personnel. It deals with not only graphic design and image generation, but also with what happens to the image when it leaves the computer screen. The text contains illustrations and photographs and time-tested, understandable step-by-step explanations of technical subjects and operations. It is well written and precise—it focuses information and delivers it where needed, unlike other texts which tend to overwhelm the reader with complex material. To meet the needs of the changing nature of jobs within the industry, Graphic Design and Production Technology provides valuable information on various production aspects in relation to design which will become increasingly more important as the industry moves towards digital and non-impact printing.
Luttropp, John C.: - John C. Luttropp is Chairperson of the Department of Art and Design at Montclair State University in Montclair, New Jersey. He has been a graphic designer and educator for more than 20 years. Professor Luttropp received his MFA in Advertising Design from Syracuse University and his BFA in Sculpture from the Milwaukee Institute of Art & Design.
| SKU | Unavailable |
| ISBN 13 | 9780130174451 |
| ISBN 10 | 0130174459 |
| Title | Graphic Design and Production Technology |
| Author | Martin L Greenwald |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2001-07-24 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |