The Graphic Designer's Guide to Creative Marketing
Summary
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The Graphic Designer's Guide to Creative Marketing by Linda Cooper Bowen
The intangible and highly subjective nature of design services creates unique marketing challenges for the graphic designer. This user-friendly guide demonstrates how to tackle these challenges successfully, with complete step-by-step instructions for the development and execution of effective marketing plans and materials.
LINDA COOPER BOWEN, marketing consultant, offers a unique perspective on the marketing problems of the design professional. A graduate of Carnegie Mellon University and a former graphic designer, she understands the attitudes and priorities of the artistic personality. Following a productive career as a designer in Manhattan, she moved to the account management side of the business and worked for over fifteen years with a number of prominent firms in New York and Los Angeles. In addition to her numerous articles on designers and professional practice for Graphis, I.D., Communication Arts, and The AlGA (American Institute of Graphic Arts) Journal, she has taught marketing workshops at the University of California at Santa Barbara, Parsons School of Design, and Pratt Institute's Design Management Graduate Program, New York.
| SKU | Unavailable |
| ISBN 13 | 9780471293149 |
| ISBN 10 | 0471293148 |
| Title | The Graphic Designer's Guide to Creative Marketing |
| Author | Linda Cooper Bowen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1999-03-22 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |