Graphicswallah by Keith Lovegrove

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Summary

A sourcebook for designers and those fascinated by Indian culture. Lovegrove has selected the most exciting graphic work - ranging from the vernacular graphics of the humble signwriter to the advertisements of blue-chip agencies - to reflect the religious, political and cultural diversity of India.

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Graphicswallah by Keith Lovegrove

From Mumbai to Chennai and from Kochi to Karachi, from the humble signwriter to the blue-chip advertising agency, the creative industries of India entice and inform a population of over one billion. In this crowded, colourful world, innovation is often born of necessity and scant resources, and can result in the very clever or the completely ridiculous. The most exciting graphic work has been singled out by the keen eye of Keith Lovegrove on his journey through India. He lovingly documents a wide range of vernacular graphics and commercial art from the personalized bodywork of vehicles through to advertising hoardings; from political posters to lavish Bollywood publicity. The result is a celebration of the huge variety of graphic work that Lovegrove found in this densely populated landscape and a reflection of the religious, political and cultural diversity along his route.
Keith Lovegrove is the author of the highly successful book Airline: Identity, Design and Culture. He founded the Lovegrove Associates design consultancy in London in 1985. In 1987, he won the PPA Magazine Designer of the Year award for Photography magazine.
SKU Unavailable
ISBN 13 9781856693332
ISBN 10 1856693333
Title Graphicswallah
Author Keith Lovegrove
Condition Unavailable
Binding Type Paperback
Publisher Orion Publishing Co
Year published 2003-07-21
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.