The Great First Impression Book Proposal by Carolyn Howard-Johnson

The Great First Impression Book Proposal by Carolyn Howard-Johnson

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate--writing a book proposal. She has taken the guessing out of the book proposal process. Now there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality. This slim book and thirty minutes will do it.

Randy Eller, speaker and CEO of Eller Enterprises, says, There is only one thing you need to learn from Carolyn Howard-Johnson to succeed.everything she says

Marketing is never easy. Well, it might be if you follow the easy steps CarolynHoward-Johnson offers up in The Great First Impression Book Proposal: EverythingYou Need to Know About Selling Your Book in Thirty Minutes or Less. Howard-Johnson's bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. She means it when she says thirty minutes or less. I will recommend this book to all of our authors and potential authors.
Georgia Jones, Editor in Chief, LadybugPress and NewVoices, Inc.

This booklet is the result of multi award-winning author Carolyn Howard-Johnson's extensive work with clients who hate writing book proposals and hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author? In doing so, she found she had written a booklet--not a tome--that took her clients only about thirty minutes to absorb. Voila The Great First Impression Book Proposal was born.

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Carolyn Howard-Johnson's Survive and Thrive series of books draws on over three decades of retail expertise as well as a slew of other skills in journalism, public relations, publishing, and marketing. She is the author of the multi-award-winning HowToDoItFrugally series of books for writers, as well as other award-winning works of fiction and poetry. Howard-Johnson opened and ran a variety of stores, selling everything from home décor to presents to antiques and other collectibles. She was also the owner and operator of the world-famous Santa Anita Race Track's souvenir shop. She has served on the boards of directors of the malls in which her stores were located, as well as the boards of cooperative catalogs and journals such as Gift Beat.

She also served on the board of directors of the California Gift Fair. With this series of Survive and Thrive books and private counseling sessions, she puts her years of retail knowledge to work for you. She also acts as a guest lecturer for other UCLA Extension faculty and occasionally teaches marketing workshops. Members of the California Legislature named Howard-Johnson Woman of the Year in Arts and Entertainment.

She was also selected Woman of the Year by the American Business Women's Association (ABWA) Impact Council, and Pasadena Weekly honored her for literary activity. www.HowToDoItFrugally.com is her website. www.frugalretailing.blogspot.com is her blog for retailers.