Grinding It Out: The Making of McDonalds
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Grinding It Out: The Making of McDonalds by Ray Kroc
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.Ray Kroc was a notable American businessman who founded McDonald's at the age of 52. Kroc, widely recognized as one of the most successful entrepreneurs of the twentieth century, was relentlessly motivated, evolving and adapting his business tactics until his death to make McDonald's the global sensation it is today. In 1984, he died in California.
| SKU | Unavailable |
| ISBN 13 | 9780312929879 |
| ISBN 10 | 0312929870 |
| Title | Grinding It Out: The Making of McDonalds |
| Author | Ray Kroc |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | St Martin's Press |
| Year published | 1992-04-15 |
| Number of pages | 218 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |