Grinding It Out: The Making of McDonalds by Ray Kroc
He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories. --from Grinding It Out
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.
Ray Kroc was a notable American businessman who founded McDonald's at the age of 52. Kroc, widely recognized as one of the most successful entrepreneurs of the twentieth century, was relentlessly motivated, evolving and adapting his business tactics until his death to make McDonald's the global sensation it is today. In 1984, he died in California.
| SKU | Unavailable |
| ISBN 13 | 9781250127501 |
| ISBN 10 | 1250127505 |
| Title | Grinding It Out: The Making of McDonalds |
| Author | Ray Kroc |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | St Martin's Press |
| Year published | 2016-08-02 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |