Grit to Great by Linda Kaplan Thaler

Grit to Great by Linda Kaplan Thaler

It is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity,and determination.

In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret totheir own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power ofgrit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness.

We are all dazzled by the notion that there are somepeople who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows thatwe far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because theyworked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robinshould know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard workand relentless drive to succeed to the top of their highly competitive profession.

In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helpedthem, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about theguts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essentialquality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back.

Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playingfield--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's truecreative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoiddistraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world.

Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's andRobin's lives--and books--Grit to Great is destined to be the book everyone in business needs.

Linda Kaplan Thaler is an Advertising Hall of Fame luminary and creator of many of the industry's most iconic campaigns, including Kodak Moments and the hilarious Aflac duck. Linda was the co-founder and CEO of the Kaplan Thaler group, which quickly became one of America's fastest growing ad agencies. She is currently Chairman of Publicis Kaplan Thaler, and the coauthor of several national bestsellers, including Bang! Getting Your Message Heard in a Noisy World, The Power of Nice, and The Power of Small. She lives with her family in New York City.

Robin Koval is the CEO and President of the Truth Initiative, the national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco and the creators of the award winning and life-saving truth(R) youth tobacco prevention program. Robin is also a leader in the world of advertising and marketing. She is a co-founder of the Kaplan Thaler Group, creators of the Aflac Duck and many other well-known campaigns, and was CEO of its successor, Publicis Kaplan Thaler. She is the co-author of three other best-selling books: The Power of Nice, The Power of Small, and Bang! Getting Your Message Heard in a Noisy World. Robin lives with her husband in Washington, D.C.

SKU	Unavailable
ISBN 13	9780804139120
ISBN 10	0804139121
Title	Grit to Great
Author	Linda Kaplan Thaler
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2015-09-08
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.