The Grocers by Andrew Seth
Learn how some of the world's most successful supermarkets have each responded to the significant changes in the food retailing market in recent years.
"The Grocers is a terrific story compellingly told; the growth of the world retailers is well portrayedWritten with authority by two consummate business professionals, the analysis of brands and retailing rang a whole lot of bells." * Niall Fitzgerald, Chairman, Unilever plc, London *
"The growth of the grocery business is one of the big stories of our time. The Grocers tells it all and tells it well" * Ken Roman, author and former chairman and CEO of Ogilvy & Mather *
"The growth of the grocery business is one of the big stories of our time. The Grocers tells it all and tells it well" * Ken Roman, author and former chairman and CEO of Ogilvy & Mather *
Andrew Seth is a director of several companies and is a business writer, broadcaster and consultant. He worked in the UK, Europe and the USA for Unilever and was Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. Geoffrey Randall is an author and independent consultant specializing in marketing training and management education. His clients have included Unilever, BT, McVitie's and WHSmith. He has a background in market research, marketing and strategic planning, and also writes and lectures on business topics.
| SKU | Unavailable |
| ISBN 13 | 9780749461041 |
| ISBN 10 | 0749461047 |
| Title | The Grocers |
| Author | Andrew Seth |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2011-01-03 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |