Groundbreaking Magic by Martha Blanding

Groundbreaking Magic by Martha Blanding

An empowering and moving story of a young woman from South Central Los Angeles (Watts and Compton) who took a chance, defied the odds, and became the first-ever Black American to achieve a half-century-long career with The Walt Disney Company.

Disneyland was groundbreaking when it opened in 1955 and continues to possess a legacy of being a trend setter in both the world of themed, immersive, entertainment and workplace culture, experiences, and training. Although change was inevitable it didn't always come easy.
Here is the incredible story of a young woman from South Central Los Angeles (Watts and Compton) who took a chance, defied the odds, and became the first-ever Black American to achieve a half-century-long career with The Walt Disney Company.
When Martha Blanding started working at Disneyland Park in 1971, it was already a wildly successful and internationally beloved travel destination that had welcomed more than 100 million guests. This book is a personal journey through fifty years of Disneyland as told like never before . . . through the eyes and perspective of a successful Black woman who was indeed an example of Groundbreaking Magic.
This book tells how a twenty-year-old college student came to work in Walt Disney's original theme park during the racially charged era of the early 1970s, starting as the park's first Black tour guide and eventually overseeing multi-million dollar generating merchandise-based events, many featuring globally acclaimed artists and celebrities. Martha also had a unique vantage point as she saw how societal changes impacted and changed Disneyland while she helped make much of that change possible.
In addition to all the Disney pixie dust, an incredibly loving, resilient, and close American family is at the heart of this book. With her bedrock parents who had joined the Great Migration out of the Deep South, her family witnessed firsthand some of our country's most shameful events while never faltering in their faith or pride in being Black Americans.
Part memoir and part cultural history, Groundbreaking Magic is sweet, insightful, sometimes blunt, occasionally heartbreaking, and often funny and surprising, providing the first-ever account of Disney history as seen through the eyes of "Martha B."

Kevin M. Kern began his career with the Walt Disney Archives in 2011. As the group's manager of research, he works predominantly with historical documents and artwork and helps facilitate company legacy and outreach projects, including oral histories and the development and installation of museum exhibitions. He's hosted special event programming for many business units across The Walt Disney Company and has had his writing featured in numerous publications.

Tim O'Day is a successful writer, public relations executive, ideation consultant, and events producer. His creative spark was behind creating an Olympic-size lap pool at Disneyland for U.S. Olympian swimmers, procuring a Disneyland star on the Hollywood Walk of Fame, placing Dumbo in the Smithsonian, securing Dame Julie Andrews as the Disneyland 50th anniversary honorary ambassador, and having the pardoned White House Thanksgiving turkeys retire to the Disney parks. He has worked with almost all the Disney Legends and helped secure the National Medal of Arts from President George W. Bush for the legendary songwriters Richard and Robert Sherman in a White House ceremony. He most recently contributed to the Behind the Attractiondocuseries, which will be releasing on Disney+.

Steven Vagnini is a show awareness producer for Walt Disney Imagineering, where he curates the stories behind the parks, resort hotels, and other experiences of the Walt Disney World Resort. He previously served on the staffs of the Walt Disney Archives, D23, and Disney Corporate Creative Resources after several years as a Walt Disney World cast member. He has produced a variety of special events, including for the Walt Disney World 40th and EPCOT 30th and 35th anniversaries, plus has written for several Disney publications, including having collaborated with Disney Legend Dave Smith on the latest editions of Disney A to Z: The Official Encyclopedia.

Cover artist Fabiola Garza is a character artist at Disney Creative group in Orlando, Florida. During her career she has had the pleasure of working on The Little Golden Book for Pixar's Coco and designing the beloved turtle 'Olu Mel for Aulani, A Disney Resort & Spa. She is also the author and illustrator of the award-winning children's book A Boy Who Became Pope: The Story of Saint John Paul II. During her free time she enjoys ballroom dancing, the work of G. K. Chesterton, and contributing to Catholic publications and podcasts. Her favorite Walt Disney World attraction is Spaceship Earth.

SKU	Unavailable
ISBN 13	9781368078030
ISBN 10	1368078036
Title	Groundbreaking Magic
Author	Martha Blanding
Series	Disney Editions Deluxe Ser
Condition	Unavailable
Binding Type	Hardback
Publisher	Disney Book Publishing Inc.
Year published	2024-10-01
Number of pages	384
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.