Growing a Business by Paul Hawken
Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money--but only by you.Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.
Paul Hawken--entrepreneur and bestselling author--wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.
Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
Blessed Unrest, Natural Capitalism, and The New Economy are among Paul Hawken's best-selling works. He has also penned a number of essays, op-eds, and studies on the subject of business's environmental responsibilities. More than a hundred magazines have published his work, including the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and others.
| SKU | Unavailable |
| ISBN 13 | 9780671671648 |
| ISBN 10 | 0671671642 |
| Title | Growing a Business |
| Author | Paul Hawken |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Prentice Hall (a Pearson Education company) |
| Year published | 1988-10-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |